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Small Business Blog - Most Recent — marketing

Episode #361 – How Do You Display Your Talents?

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Try This! Showcase your talent in a different way!  Here are a few photos of a display at the Beach Club Hotel at Disney World shortly before Easter. What you’re looking at is the creation of the bakery cast!  All 500 pounds of chocolate… yummmm.  The display could have been put behind glass, but it’s […]

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Episode #360 – When In Doubt… Do Like Abe!

5- Friday - Big Money bad sales people Business owner motivation Creative do your research look up potential customers online marketing Sales small business owner advice Social marketing Two Minute Commute

“If I had eight hours to chop down a tree, I’d spend six sharpening my axe.” Abe Lincoln I have had it with really bad sales people. Hold on to your devices because I’m going on a tangent in 3…2…1… If you are a sales person you have the duty to know your audience.  Today […]

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Episode #359 – The Why Behind the Buy

4- Thursday - Infinity Customers Blog content Customers infinity customer infinity marketing machine marketing package your message sell the service not the functionality small business owner advice Success tips Two Minute Commute why behind the buy

Focus on “…branding the customer experience, not just selling the service.” John Sculley What’s fun about automatic transmission.  Nothing.  What’s fun about the wind in your hair and Jimmy Buffet on the radio.  Everything. This is a car.  It happens to be a convertible.  But selling the car as mode of transportation, although accurate, misses […]

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Episode #358 – Got an Idea… Take Action!

3- Wednesday - Midweek Motivation go for it goal setting goals marketing midweek motivation Small Business owner motivation take action Two Minute Commute

“Ideas have a short shelf life. You must act on them before the expiration date.” ACTION!  Take action.  That’s the result we’re going for with today’s Midweek Motivation! Have you ever walked out into the kitchen, opened the refrigerator, had an amazing idea and by the time you grab the orange juice you’ve forgotten it?  […]

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Episode #354 – Are Your Possibilities Endless or Ended?

5- Friday - Big Money big money big money small change Content create a small email list to market to later email marketing marketing sunset email list Two Minute Commute

“There is no such thing as a small change.” RWhite You’ve got to make a change.  It’s great when you can find a way in your business to “set it and forget it” – but sometimes even a little change can have the biggest impact. I was fortunate to give a presentation yesterday and I […]

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