Recently I checked into a hotel. It’s in a nice area with lots of restaurants and things to do. It’s also in a business area near a convention center. There’s a mix of people in for one day and some for several days. When I was finishing my paperwork the lady at the front desk […]
Why host an event? You’ve probably asked yourself that question somewhere in the middle of your planning. You feel overwhelmed on top of that fear that no one will show up. Or like me, you plan a great open house event where you invited local dignitaries and law enforcement exhibits, and 45 minutes before it’s […]
Yesterday I talked about always thinking of the end user in your business. Today I’m going to be the end user! Yesterday I walked out of my hotel dragging my luggage behind me. When I arrived at the trunk of my car, the keyfob wouldn’t work. I pressed the button, did it again, went to […]
Its time to get creative with your marketing. I mean really level up your game. The reason is the big companies are becoming quite innovative. I read this article about companies developing and using emojis. Who would have thought that the “colon and parentheses” we made a smile with would turn into a marketing […]
The secret to getting more readers, followers, and likes… Is a headline important? Yes! The readability of your article depends on it. Consider the headline your “ad” for the remainder of the article. It’s the thing that captures your attention and makes you ant to learn more. How many times have flipped through your […]
