Rule One: never give away something for free that you can charge for. Rule Two: Bundle! Lots of rules, but essentially… If people are paying for beverages at your resort… keep charging for them. However, to increase your sales, bundle them! Buy 5 and get one free or start a frequent buyer card. The […]
I love visiting Disney World. Over the years the thing that has amazed me is the amount of construction and renovation that occurs. It’s all the time. This could be a real negative. After all, it’s an expensive visit. But, the construction is not a secret. It’s far from it. Disney World goes out of […]
What happens before you get to a _____<fill in blank> store, restaurant, car dealer? The answer is endless. Traffic jam, accident, speeding ticket, screaming kids, forgotten shoes. There is no limit! What I’m saying is… You have absolutely no control over what happened to your customers before they arrived. But guess what? It becomes […]
How old do you have to be to be considered an expert? I was at Disney World earlier this year… Yes it was awesome. I simply love walking around the stores, trying to figure out what the next big thing will be… While browsing, I began a quest for something to bring home for my […]
The other day I was at my credit union and I noticed something… it was wonderful and thrilling all at the same time. They installed a vending machine in the hallway! I know this doesn’t seem like big exciting change. But it really is! About 3 years ago I put a suggestion into the collection […]
