Thanks goes to a tweet from Jen Lehner that inspired this post! And yes… that’s Washington in the photo…
When you hear a quote or a stat, make sure to question the source. When the bank promotes their 5 Star rating, you need to inquire as to the source. Was this based on a survey of 5 stars or 100. If they are proud of their 5 stars and it’s out of 100… there’s a problem. Always question the source.
This is not a new concept, after all, 4 out of 5 dentists surveyed… Again, it makes a difference if it was 5 total dentists or 500. My point is there is a lot of information, quotes and statistics on the internet. The worst are projections. The most recent I heard was that within the next 18 months 80% of content online will be video. OK, that’s a little terrifying. But it’s also just a quote. What is important is the trend it is showing. It might not be 80% of every businesses content, but what it does say is that more and more content will be video based. It’s a trend you should be aware of and start getting familiar with today.
Action Step
1- Question what you read, especially projections
2- Since video content is becoming more and more popular, get familiar with it. Even if it means you start recording things that you don’t publish, but you create as practice!
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Listen to Episode #47 of the Two Minute Commute
