“Clear and consistent communication helps your customer get to know you and what you have to offer.”
The Infinity Marketing Machine is about caring. You want to communicate with your customers because you care. You want them to get the information you provide because it’s useful to them.
This is completely different from providing information because you feel like you should post or because you haven’t posted in a while.
Think about those two statements… if you are posting because you haven’t in a while… why is that? Do you have nothing to say? I doubt that! There is probably a lot to talk about, but, you simply haven’t planned it out. Tuesday is our content and consistency day. We take an entire day to chat about topics related to the importance of providing consistent content! When you use a monthly calendar technique you’ll have greater success.
The calendar technique works! You just plot out important dates in your business and area that you customers would enjoy learning more about. Check my Etsy store for the “Best and Simple Social Marketing Planner” I created.
The reason it works is because it keeps you on schedule AND you’re providing useful content. To truly gain an Infinity Customer you must be willing to enter into a relationship with your customer. Just like a real world relationship you must care. It’s no different from having a friend and not talking to them… eventually they’re insulted and go away!
BINGO… Followers leave if you don’t keep them engaged.
The great part of the Infinity Marketing Machine is the constant release of information, on an automated consistent basis, that let’s them know you’re here! Since sometimes it feels like a “one sided conversation” because you don’t get face-to-face time, you need to anticipate the needs of your customers and provide the information they need! Just remember… they are listening.
And that’s where it circles back to the calendar. The calendar keeps you on track. The calendar identifies dates important to your customer. The customer appreciates your willingness to anticipate their needs. This builds loyalty. And then the cycle starts over!
The Infinity Marketing Machine is the best way to have your customers get to know you and as a result know what you offer!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Start Today! Get a system in place to provide a consistent email newsletter – it doesn’t have to be a big fancy production – a simple email with one or two things that have happened over the week and something “coming up” – is all you need. Keep it simple, and start now!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #305 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!