“An expert is a person who has made all the mistakes that can be made in a very narrow field.” Bohr, Niels
I always find it interesting when people “think” they have nothing to offer. I’m talking about experience. They think, as humans, they are not experts. Some people fall into a rut that someone else has more experience than them. While that’s probably right… Have you ever talked to another person “one-on-one” and given them direction or told them how you would do something? Have you made a lot of mistakes on your way to success? Oh my… then you are an expert.
There’s a phrase I want you to keep in mind, it’s the “if you had the chance to do it all again, would you?”
You have been asked that question.
AND
You’ve asked others that question.
Keep this in mind. You have something to offer the world! Every blog out there is someone sharing their knowledge in the hope that it will help someone else. You can be that person sharing your info. You don’t have to be worried that what you write is not good enough – it is!
Therefore… start writing.
Positioning yourself as a Subject Matter Expert will become more and more important as we progress further into the information era. You will need to own your “corner” of the internet. Your blog/vlog/podcast is an effective way to accomplish this “corner grabbing” tactic. When you continually produce information you win!
Think about a TV station or a newspaper. They create a “one stop shop” for information. You go there to be entertained or to get information… this is what you will do by creating your information hub. You think about topics that will provide great stories and entertain your audience.
I’m assuming you have made the decision to start your information hub. That’s important. If you think blogging is a nice idea, but you haven’t started, start! After you start… simply create stories that entertain!
Make it personal and entertaining!
The more information you share, the better your “voice” will become. When you find the “voice” that works, magic is created and that’s when you start to build your online credibility as a Subject Matter Expert. Yea!
Hey… what happened to episode 205… Ha! I noticed, I messed up… there are two 204’s! Woo Hoo! (roll eyes)
SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine
PS: Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here)
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Action Steps
1- Create one blog/vlog/podcast post, right now. Before you flip to another screen on your computer… simply write something! Just do it.
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #206 of the Two Minute Commute audio blog Podcast
