Rule One: never give away something for free that you can charge for. Rule Two: Bundle! Lots of rules, but essentially… If people are paying for beverages at your resort… keep charging for them. However, to increase your sales, bundle them! Buy 5 and get one free or start a frequent buyer card. The […]
Starbucks serves wine. Who knew… Well, probably a lot of people that have the fancy new level of Starbucks in their neighborhood. The type that now wine and dinners. I found out about it on vacation. Here’s a neat trick… Starbucks at Disney Springs created their menu in the form a flier. You can take […]
Even though I often mention my need to be the “cool aunt”… I can’t take credit for this idea, my niece is the smart one. Her mom loved her Mother’s Day gift! My sister showed me the gift and I thought… This is so cool I need to share it with you. At first you […]
This is one of my favorite ideas I’ve ever seen. When you make a product convenient the profits will follow. I went to a grocery store in Florida last week. It’s located on the “main strip” and corner of the main feeder road to a vast land of vacation rentals. I mean vast… like several […]
Have you ever been stuck in a line? This could be traffic or just the line to register for a conference. You see the general line but have no idea which direction will be your path. Take driving as the example. I hate hate hate being on any road and not knowing if I need […]
