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Episode #388 – It’s NOT About the Fluffy Pillows

2-Tuesday - Content & Consistency audio blog Blog content build a tribe dig deep to find content marketing provide content your customers want small business marketing advice Social marketing Success tips Tribe Building two mintue commute Two Minute Commute

“Consistency is not very glamorous… but it is effective.”

Do you want results?  Do you want to increase your sales?  Do you want to make more money?

If you answered “yes” to the above… keep reading!

The Infinity Marketing Machine is a new way of tackling the age old situation of increasing sales among current customers.  The twist is turning these customers into a tribe who’s loyalty encourages the purchase of more and more products.  I like to think of it as the philosophy of  “there’s always something else you can sell someone.”

So knowing that… the foundation of the Infinity Marketing Machine is your ability to provide interesting content.

What is interesting content?

It’s whatever unites your customer base!  If you are a hotel, the thing that unites your customers may be the ability to stay in your rooms… but look deeper.  The hotel provides a restaurant, free breakfast, gift shop or even workout area… that unites them.  Now go deeper… the actual area or destination really unites them. Now even deeper… they’re staying with you to attend business meetings.

When you start to “speak their language” know the difference between a newsletter and posts that are geared toward the fluffy pillows and new TV’s… and business tips for more productive meetings or the restaurants in the area.  Sometimes the information you’ll provide to your customers has nothing to do with your actual business!

The things your customers want to learn are how to USE your business so it benefits them… I mean, if your hotel had a newsletter and featured a review of the latest marketing book, that might be WAY more interesting than learning about the new paint in the hallway, especially if you are 800 miles away from the hotel, sitting in your living room.

Create content that unites your customers… when they’re NOT at your business!  That’s the name of the game in terms of providing content that will turn customers into a tribe and that’s the foundation of the Infinity Marketing Machine!

Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine

PS: thanks for reading!  I really appreciate you being here.  Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you…  start here

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Action Steps
1- Dig deep…  determine what the real reason is that people are drawn to your business!
2- Install my free app! (SmallBusinessClubApp.com)

Podcast:
Listen to Episode #388 of the Two Minute Commute audio blog Podcast

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!



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