Have you ever read one of my posts and found a typo? How about a grammar error? YES! I put them there intentionally. HAHAHAHA
There are typos and grammar errors because if I waited for the post to be perfect you would never read it. Now, I try to write, “as best I can”. However, I’m not a writer. I’m a marketer. As a marketer I understand that a blog is important for developing a message and creating a following. Therefore, I write.
I write as an example to you. I write as a habit. I do what I ask you to do!
You have a quest for a larger audience, more sales, and a better online presence. At least this is my hope because that’s the audience I’m writing for! I try to provide information to help reduce your learning curve in creating more sales by building your online following. Your blog is one great way to make this happen. It’s a time consuming passion that does create results… and yet, you resist writing.
If you don’t have time. Make time.
If you don’t think anyone will like what you write. Write anyway.
If you worry it’s not perfect. It is.
Did you catch that last one? Hummm… I need a grammarian! “It is” does it refer to the writing not being perfect and it is not perfect or is it referring to the writing not being perfect, but in fact the writing is perfect? HAHA…. until I find a grammarian, I choose both. Your writing is not perfect and at the same time it is perfect.
Focus on the information you provide your audience! Give them yourself. You have knowledge about your topic that no one else has. You have stories that make it real, “relateable” and you have a perspective of “having done it”, therefore, it is perfect!
If you feel overwhelmed, start with a brainstorm session. Come up with the three specialties you could talk to someone about for 10 minutes. (you might have more than 3). Next… brainstorm 50 topics for each of the three, when time stops and you find yourself completely engrossed in the topic you have found your blog theme. Finally, write. This is the best way to build your credibility as a subject matter expert. Check out my article on becoming a subject matter expert, with the information society upon us, that “stuff between your ears” has become super important!
One quick reminder on your blog/subject matter expert status. I attended a conference last March, Social Media Marketing World. The presenter talked about her journey to creating a large podcast. She started within her profession of pharmacy. She joked that she bored herself with the show. Next she loved African Art, but quickly realized that she appreciated the art but didn’t want to do an ongoing show about it. Finally, she found her passion in helping Etsy store owners. That’s quite a journey! My biggest take away from her story was…
Don’t wait to be perfect, start now.
PS: if you love this post… make sure to “like” it… make sure to click the follow button! AND… join my “week in review” newsletter
1- Blog. Vlog. or Podcast. Pick one.
2- Create your topic!
3- Communicate one post.
3- Install my free app! (SmallBusinessClubApp.com)
What topic makes you a Subject Matter Expert?
Listen to Episode #161 of the Two Minute Commute audio blog Podcast
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