Quote: “Don’t stop until you’re proud.”
Monday: Credibility
So this is what I’m talking about!
As we’re learning the basic foundation of the Infinity Marketing Machine — step one is character/credibility. Look at this photo and ask yourself, “Where is a good place to get Sunday Brunch?”
When you compete for local awards… even the ones that seem “easy” to win, they can make a big impact if you utilize the skills of Award Marketing.
Award Marketing is something I came across, quite by accident. It was after our marina won National Marina of the Year and it has to do with using your award, title, and honor for purposes of public exposure.
Well… take another look at the photo.
Clearly this restaurant won an award for the best Sunday Brunch. Now we don’t ask our selves who sponsored the contest, how many people competed, was the criteria including bacon… or just eggs… no we just say, “I’m hungry – that looks like a fantastic place to eat breakfast – they were voted best brunch, so other people think they’re great… let’s go eat!”
This is the power of publicizing your fantastic win — now if you’d like a copy of the how-to book I wrote – visit: AwardMarketing.com
Also… here’s a link to the article I wrote in our national boating magazine where I shared how our Marina of the Year title helped us increase sales.
So today — if you are the winner of an award at your business… add it to the “signature” on your email. Then download my guide and learn about 20 more ways to publicize for your advantage!
If you have not won an award yet… get out there and discover the ones you can apply for and GOOD LUCK!
#doinginfinity
Tomorrow… come back for my episode “Content & Consistency”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review