“Your client satisfaction is a direct reflection of your client experience.”
Thursday: Infinity Customers
You’ve heard this before, but I’m going to use it as the topic for today. Collect reviews.
Our marina just “iced over” last Saturday, that means the lake froze. So it’s kind of a depressing 6 months until the ice melts. Well… depressing if you hate snow, cold, frozen, everything! Those that like winter are pretty excited.
They are odd.
We are often asked, “what do you do at a marina in the winter?” Well… we’re actually really busy. We are wrapping up the season by making sure that the boats are winterized… but the fun thing is that we are gearing up for summer!
This starts in January (haha) well, it kind of does, the Boat Show is in January and that gets people excited for the upcoming season. And that’s what we’re doing right now. We’re getting some of our promotional materials ready to go!
Last year we used Shutterfly to make a very nice picture book. So there’s tip one for today, make a photo book! It’s a great way to have something for people to flip through at a trade show.
However, last week we had a fun idea.
Let’s see if we can get a Testimonial from someone… anyone. Today we started reading the words of our customers.
OH MY. It’s is really fun to read the wonderful things they have said about our staff, services, and facilities.
I’m going to highly recommend this! This is the first “real” time we’ve ever tried to get testimonials… In addition to words, the customers have submitted photos. It’s making this book come to life!
Sure, it’s nice to see photos of the boats. But, when you read the customers stories and see their photos, wow. We are so thankful that they took the time to share these wonderful memories.
So that’s tip two… actively seek the help of your current customers, which should be your tribe, to help you explain the benefit of your offerings.
Be specific. Know what you are looking for before you ask.
If you are collecting information for a specific product/service, ask the customers with the most first hand knowledge. Send them an email or pick up the phone and call them. But do not do a generic or blanket request. You are asking for targeted information and help. Your tribe will help, but be specific and grateful.
You will love the results.
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review