Profit Center Coach's Blog — marketing

Prove It. (Social Proof - it's not that hard)

May 18, 2015 • Blog content • ideas • marketing • Social marketing • Social proof

"Best Seller" or "Millions Served". Sounds like a place or product you want to try, right?!?! I haven't shared the product or place but knowing that millions have used it one that it's a best seller takes lots of the "unknown" out of it.

This is especially needed online. You've worked hard to get visitors to your site... Maybe it's a CPC, newsletter or mailing you sent, it doesn't matter what channel you used, they're on your site. Now what. Look at your site, does it have 2003 graphics that spin or blink? Dang... I...

7 Seconds to Make a Sale

May 15, 2015 • marketing • Public Speaking • Sales

7 seconds to make a sale! It's true. Your audience forms it's opinion of you as a speaker in the first seven seconds. Imagine utilizing that knowledge for a sales presentation. Would you dress differently, concentrate on eye contact, choose your words more carefully? It's amazing what that first impression can do and you only get 7 seconds.

I recently read this article. There are some great hints to improving a speech or speaking event... You may think it doesn't apply, but really? That's all marketers do!

Just when you think...

Feed the Content Monster

May 14, 2015 • Blog content • content generation • marketing • marketing content

Feed the Content Monster! When you start posting, you'll quickly find out the content monster is hungry... I mean really hungry! You need to get the content monster on a consistent diet otherwise it will starve and die. (I kinda like that analogy). It's true, the more consistent you are at content, the healthier your social presence will be, if you quit posting, your readers leave... And that kills your presence. So how do you feed the monster? This link has some great ideas. I like suggestion #2 which is plant three seeds. It's great, find the three...

I need a Fish

May 13, 2015 • Creative • marketing • mascot • social engagement • spokesperson

I need a fish. The problem is... I don't want a fish. When I was a kid, my sister and I had an aquarium. It was a disaster. We hated cleaning it. The water would turn into this funky pea soup consistency before we began the dreaded task. But, after reading this article that topics storytelling enhancement techniques on Facebook... I feel a fish in my future. Letting a mascot be your spokesperson is an awesome idea. I can see "ask the fish", live "streaming" the fish, maybe taking the fish on location (heck... I don't even take Mr...

Talk to Your Grandma

May 12, 2015 • blog topics • marketing • post ideas • writing topics

Talk to your grandma and other ideas for posts! Today you need to post something, anything... It's been a while since that last communication. You're desperate. Hold on. Desperate comes through loud and clear. When you find yourself at this point, take a deep breath and ask, "would I want to read this?" When you've determined the answer is no. Then read the article highlighting below. It's really basic but will give you some awesome starting points. When you change your question to, "What can I teach about my business?" The possibilities open up! Teach about your employees. What cool...