“Change how you see and see how you change.” Zen proverb
If you want to know how to create the biggest change in your business… look small.
Well, just look.
Here’s what I mean… You need to stop and take a look at your business with fresh eyes. I’m getting one of our logos redone. I went to get a “T” shirt made that we could sell in our store that was embroidered with the logo. It was pointed out to me that we needed a new logo.
I didn’t even notice how ugly and outdated the old logo was! It took someone else with fresh eyes to show me.
That’s what I’m suggesting — either seek someone else to come into your business or visit your website and “secret shop” for you or with you! Notice the things out of place or that are outdated. Sure, it’s a little painful and even embarassing… but you need to see the stains in the ceiling tile, the weeds in the sidewalk, the paint falling off the wall, the scuffs along the floor boards, recognize the photos are outdated, the open case of soda in the cooler… the missing stock on the shelf. Feel bad yet? Yeah, that’s what our walk through was like about a month ago… haha.
All of these “negative things” add up to create a big picture that your customers experience at your business or website. This is your vibe. You need to figure out if the vibe you think you are creating matches the one in your head!
This is really one of the biggest money and smallest change things you can do at your business. Go outside and walk in with the eyes of a customer seeing your space for the first time!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Create your list of “must have” and “must not have” characteristics for attracting your ideal customers or clients!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #397 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!