Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine
“Millions saw the apple fall, but Newton asked why.” Bernard Baruch
Thursday: Infinity Customer
Today we’re looking at the 4th “C” of the Infinity Marketing Machine, Customers. The concept of customers is easy. You have people that buy stuff from you.
But… the Infinity Marketing Machine as a part of Tribeology switches your thinking from “one and done” to “infinity”. This means you want to keep your customers around for a while.
AND this brings me to Newton. He asked Why. With a bunch of apples on the ground, he wanted to know why.
Don’t you? (I’m not a real science type gal so in terms of apple… yeah, I’m part of the millions)
BUT
When it comes to customers… heck yeah! I want to know WHY.
Why do they stick around and why is it important… I can share with you the magic of creating a tribe… but if you don’t believe in WHY it doesn’t matter.
Let’s explore why on customers.
Most likely you’re tired of spending $$$$$$ on Facebook. You’ve optimized, tweaked, and studied your numbers, photos, and words for your ads, but your stuck.
Here’s why… they don’t think you give a poo what happens to them once they click “yes” to your ad! Cold truth… but WHY should they stick around?
Now, compare that to all of the work and effort you must do to build a tribe. You think about what they find useful, you provide it for them consistently, and you position yourself as an industry leader… then they stay.
SO we have two why’s. The first Why is why do customers stay… and the second why is why you want them to stay.
They stay because you want them to stay.
As soon as you embrace this… then you can become the vibe behind the tribe. Believe it or not… you are giving off a vibe. If your vibe is “I don’t care if they stay” they won’t. If you give off a vibe that “This is the coolest place to spend time and money” they’ll stay.
The choice is yours.
#doinginfinity
Tomorrow… come back for my episode on “Big Cash Small Change”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review