4- Thursday – Infinity Customers – Profit Center Coach — Blog content

Episode #359 – The Why Behind the Buy

April 05, 2018 • 4- Thursday - Infinity Customers • Blog content • Customers • infinity customer • infinity marketing machine • marketing • package your message • sell the service not the functionality • small business owner advice • Success tips • Two Minute Commute • why behind the buy

Focus on “…branding the customer experience, not just selling the service.” John Sculley What’s fun about automatic transmission. Nothing. What’s fun about the wind in your hair and Jimmy Buffet on the radio. Everything. This is a car. It happens to be a convertible. But selling the car as mode of transportation, although accurate, misses […]

Episode #353 – A New Way to Think When You Write!

March 29, 2018 • 4- Thursday - Infinity Customers • Blog content • Customers • infinity marketing machine • make your blog personal • marketing • Real world • small business owner advice • small business owner tip • Success tips • talk to one customer at a time • Two Minute Commute

“Relationship is the currency that never loses value” Jeremiah Sarkett Best inspiration heard today! Imagine sitting at Successcon and just waiting to be inspired… and boom… there you get it. My presenter said the inspiration I’m using today. When you are thinking about your customers, wondering if all of the time you spend on content […]

Episode #335 – Stop the Sales Pitch! This is Why It Will Increase Sales!

March 08, 2018 • 4- Thursday - Infinity Customers • Blog content • build a relationship with customers • Customers • infinity marketing machine • marketing • provide information don't pitch • small business owner advice • small business owner tip • Success tips • Two Minute Commute

“These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark How do you shop? Do you wake up in the morning, decide you want to buy a car, visit the first car store on the corner, walk up, say, “Hey I want to buy a car”, and buy […]

Episode #293 – Why “Why” Matters

January 18, 2018 • 4- Thursday - Infinity Customers • audio blog • Blog content • Customers • marketing • Sales • sell more by finding out why customers buy • sell to your customer's why • small business podcast • small business tip • Success tips • Two Minute Commute

“Success is not delivering a feature, success is learning how to solve customer’s problem.” So… have you decided that the only business you are in is the one that solves your customer’s problem? That may be a very different way to look at your business. You’ve been going along selling T shirts, cupcakes, cars or […]

Episode #287 – Measure It or You’re Missing Out!

January 11, 2018 • 4- Thursday - Infinity Customers • ask for feedback • Blog content • customer feedback is valuable • feedback • infinity marketing machine • marketing • measure what matters • small business advice • small business owner tip • Success tips • Two minnute commute • Two Minute Commute

“Feedback is the breakfast of champions.” -Ken Blanchard First… as a student of advertising, I just love that the inspiration is based of an advertising slogan. How cool is that. Second… if you’re not measuring it you’re missing out. I know there’s a fancier quote for that whole measure it to fix it or whatever… […]