“The most exhausting thing in life is being insincere.” Anne Morrow Lindbergh
“Originality is… a by-product of sincerity.” Marianne Moore
Today I’m trying something new… While on my search for an inspirational quote, I found two! They are closely intertwined and yet bring strong points to the table.
Our goal with the Infinity Marketing Machine is to produce a loyal tribe that you can market products and services to. When you are able to captivate your audience through engaging content they become Infinity Customers.
The problem I most frequently hear is that there is a belief that the Infinity Marketing Machine is good, but I just don’t know what to say… or that that I get started but I just can’t keep up with the content.
Well…
Here’s the reason. You simply haven’t found your true voice yet. When you are able to passionately believe in your business you will be able to write or create videos about it! I’m not saying this as a negative, but look at the quotes for today! Being insincere is exhausting and originality comes from sincerity.
Now, do not mistake my message as lying. It’s far from that! When you have difficulty expressing your passion or keeping up with something to say, maybe you just aren’t speaking from your true voice! You’re not being sincere to your audience by presenting the real you.
When you let everything go… and simply be you… you will have lots to talk about! Don’t try to communicate like person X or do a video like person Y – the best you’ll be is a second place X or Y — but when you decide to speak freely, wow!!!!
You owe it to your customers. They have purchased from you or at least have trusted you enough to join your following, but like I’ve said earlier this week… the group gathers, then begins to trust you enough to follow you, but your leadership in loving them back will skyrocket your success.
Your customers will become Infinity Customers as soon as you choose to be yourself and communicate with authenticity! The reason is… people want to work with people and sincerity matters.
Start today, don’t worry about what someone else “thinks of you” – in fact, if someone unsubscribes because they don’t like the real you, good! Get rid of them, for every one that leaves, many more will take their place!
You need this loyalty to make the Infinity Marketing Machine a success!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Today… make a post, but tell your news like you if you were talking to a friend. Add your personal vibe!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #371 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!