Quote: “Look for treasures disguised as junk” Friday: Big Money Small Change A lot of times when you prepare your marketing goal you emphasize the most powerful feature… but lots of times we overlook the treasure. The treasure is the most common thing. Now I love this example because it’s actual junk! It happens to […]
Quote: “If you want to sell your product don’t pitch its features, you have to feed the customers desire.” Thursday: Infinity Customer Oh this will be fun. Your customer walks in the store, they’re hungry. You sell hotdogs. Which will generate the higher sales… focusing on the satisfying the customer’s hunger or telling them how […]
Quote: “No amount of money can buy someone credibility” – DMclaughlin Monday: Subject Matter Expert Becoming a Subject Matter Expert takes time and money. BUT, money won’t buy your credibility. Think about that. It’s like taking photos of a hotel room at a 5 star hotel, putting them on your 3 star hotel’s website […]
Quote: “If you can’t explain it to a 6 year old, you don’t understand it yourself.” AEinstein Tuesday: Content and Consistency Time for our Einstein moment! So if you can’t dumb it down you’ve got a problem. That means no matter what you are selling you’ve got to be able to explain the […]
Quote: “The closer one gets to the top, the more one finds there is no ‘top’ ” NBarcus Wednesday: Midweek Motivation The study of marketing has changed at a rapid pace lately. The internet has turned things upside down and it’s a skill that once you think you understand, it all changes again. Or […]
