“You can’t photoshop personality” CPoludarch
Imagine a woman, low cut tight red sequin dress. Imagine the same woman in a white lab coat, hair tied in a tight bun, wearing horn rimmed glasses. Now, imagine the same woman stepping out of a mini van with a T shirt, leggins, running shoes, and two children under age 10.
Do you like this woman? Do you respect this woman?
You have absolutely no idea. And that’s my point.
When you drive by your business or pull it up on the internet… do people like your business or do they respect it?
You have absolutely no idea.
Social media, which includes Facebook/Pinterest/Instagram, etc… along with email or blogs…. all of the communication you do on a regular and consistent basis IS the personality of your business!
This is your chance to add character to an otherwise unknown entity. You can be clever, weird, smart, cute… you can be what ever you want!
I recommend you be YOU. Be the personality of your business… be the personality consistently – -but ultimately you have been given a gift, well we all have been given a gift, we now have the opportunity to create a personality for our business to make it approachable.
If you choose NOT to communicate with your fans, customers, and tribe… wow. What an opportunity you are missing. Lately, I’ve focused my message to all of you to be consistent… but I thought it was worth the time to share a “why” of your content. Sure, it needs to be interesting and it needs to be consistent…. BUT there is a very important reason you are doing this… your business deserves a personality!
And you know what? You must create it, you can’t Photoshop it!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- What is the personality of your business? If you can’t answer this…. write on a piece of paper the answer, really think about it… then the next step is to start communicating from that voice.
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #382 of the Two Minute Commute audio blog Podcast
