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1-Monday – Subject Matter Expert – Profit Center Coach — small business owner advice

Episode #272 – Is Santa a Subject Matter Expert?

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Merry Christmas!  Since Christmas is on a Monday, and Monday is our Subject Matter Expert Day, I thought, who better to explore, as a Subject Matter Expert, than Santa??!!  Now, before I get started… I have insight on this topic. Back in the day, on my winter breaks from college, I was a Santa’s Helper […]

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Episode #254 – Careful What You Post Online…Your Social Proof is Tied to Your Attitude!

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Weakness of attitude becomes weakness of character. – Albert Einstein Think twice before you write a negative review.  So much of character on the web involves your footprint online. Here’s the ironic thing… people tend to think that their “offline” world doesn’t matter to their online world. OR they think what they do on “their […]

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Episode #248 – Hurry Up, Be an Expert

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“Character is a journey, not a destination.” – Bill Clinton As you are creating your small business it’s important to show your character and build credibility in your followers. The reason this is important is due to the lack of face-to-face time you have with an in-person transaction.  You need to make sure your customers […]

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Episode #242 – Promote Yourself, Start Now.

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“You always become whoever you think you are.” Today.  Fake it until you make it. There are times that when you are promoting yourself online that you feel odd, strange, and even insecure.  But when you are creating your subject matter expert status you need to use today’s inspiration as your guide. If you are […]

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Episode #236 – Build Yourself Up Instead of Tearing Someone Down

1-Monday - Subject Matter Expert audio blog Blog content build yourself up Content do not tear someone down marketing share your view point small business owner advice small business owner tip subject matter expert Success tips Two Minute Commute

“No matter your situation, never let your emotions overpower your intelligence.” One of the most powerful and least utilized tools you have in building your Infinity Marketing Machine is your ability to control your character message. I’m still surprised how many people do not have a Linked In profile.  This is the easiest way to […]

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