“Don’t find yourself. Create yourself.”
Do you wait for things to happen to you or do you make things happen?
Today’s inspiration is all about your answer to this question. If you wait for things to happen, you are not in control. When it comes to creating yourself… you must be in control.
Here are three tips to gaining control with the image you present online.
1) Linked In. – Go into your profile and update! Make sure to be creative. This is your chance to show people what you’re made of! Honors and awards need to be included, this is a vital avenue to character and showcasing that you are a Subject Matter Expert.
Now…. if you don’t have “awards” or have a unique field without awards, you can still build expertise in your followers. This is why McDonalds has “billions and billions” served! When I worked in college admissions I served on a scholarship committee… but does it sound better to say, “I’ve read over 1,000 scholarship applications”… be creative.
2) Website – About Me. Use this space to share who you are! It’s similar to the Linked In profile – but different in that you want to share your personality. Include photos and add recent “coolness” – You’ll include awards/honors and leadership activities — but you’ll also want to show your story.
Your story is what makes you… YOU. Include how you developed your talents that brought you to open a business. Let your readers understand who you are. I said, “personality” earlier… and it’s important to show that side. But story are the words that got you where you are today.
3) Write something! If you’re not up to a blog… yet… then at least come up with your big list of questions. Start with one giant list. It’s going to be related to one profit center. Remember profit centers are areas of your business that generate income. For our marina we have a boat club, winter storage, and a store. They interrelate but they also stand alone!
So… take the time to write down every question you’ve ever been asked by a prospective client. The reason this builds credibility is that people reading online will have those exact questions. When they find the person that can answer their questions, they’ve found an expert.
There you go. Three things to immediately build your character… that are not difficult to do today!
Sounds like you’ve got some work to do! But it will be worth it to build your character – the first C of the Infinity Marketing Machine.
Tomorrow… come back for my episode on “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review